Producta, a time ahead, 50 years of innovations

• 1949 : foundation of Producta S.A., marketing structure of cellar wines from : Monbazillac, Lamothe Montravel and the cellar of St Emilion
• 1963 : Producta sets the way to distribution of appellation wines in retail stores
• 1966 : Unimedoc joined Producta
• 1969 : Puisseguin Lussac St Emilion cellar joined Producta
• 1974 : huge development of Producta’s sales in the modern distribution
• 1996 : In order to meet the customers’ requirements and for an international recognition, Producta has decided to begin a process of continuous improvement through the ISO 9001. Producta has been certified by the AFAQ in December 2006.
• 1999 : Producta celebrate its 50 years
• 2002 : Signature of a partnership with Bernard Laporte, coach of the french rugby team
• 2003 : Creation of the brands Arnozan and Charme de France. Producta is one of the first, who worked with screw caps : brand High Country
• 2004 : Creation of a range dedicated to the traditional network (restaurants and retailers). Producta innovated once again in mentioning the grape varieties on the appellations wines, distributed in the US
• 2005 : Signature of a partnership with Giovanna Thomas, best French sommelier 2001